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Away Resorts appoints Loudbird

(April 21, 2011)
AWAYRESORTS LOGO  tattershall lakes
 
UK holiday park operator Away Resorts has appointed Loudbird PR and Communications to spearhead a campaign to raise the profile of its three parks.
 
Loudbird’s initial brief is to highlight media attention on Away Resorts’ £1.2 million investment in a new swimming pool and leisure complex at its Tattershall Lakes Country Park in Lincolnshire, which is scheduled to open on May 28.
 
The operator, which boasts a number of different types of accommodation at its holiday parks including lodges, caravans and Canvas Villages - which house a number of stylish glamping-style tents - is keen to gain media coverage for its three very different parks: Tattershall Lakes, Whitecliff Bay Holiday park on the Isle of Wight and Mill Rythe Holiday Village in Hayling Island.
 
Away Resorts managing director Carl Castledine says: “With their many years of experience in the travel industry, Loudbird is perfectly placed to raise the profile of our three unique holiday parks and our long-term aim to get the message out that the best holidays in the world are right on our doorstep.”
 
The agency was launched in 2009 by former Head of PR for thomascook.com and Xchangeteam freelancer of the year Sophie Banks and ex-Travel Weekly chief sub editor Angela Cronin.
 

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